Episode #11 of the Nevada Magazine radio show features an interview with Reno-Sparks Convention & Visitors Authority CEO and President Chris Baum. Baum and his team have set out to create new marketing campaigns and a corresponding slogan that work for the Reno/Lake Tahoe area.
We interviewed Baum in our March/April 2013 issue about the RSCVA’s new direction, marketing campaigns, and slogan “All Seasons—1,000 Reasons.” We continue that conversation in this radio interview from March 8, 2013.
Co-hosted by Janet Geary, Matthew B. Brown, Carrie Roussel, and Eric Cachinero. In partnership with America Matters Media, the show tapes live from the Reno Town Mall Fridays from 10 to 11 a.m. Listen to archived episodes here: http://www.nevadamagazine.com/nevadamatters
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