Friday, March 8, 2013

All Seasons—1,000 Reasons

Episode #11 of the Nevada Magazine radio show features an interview with Reno-Sparks Convention & Visitors Authority CEO and President Chris Baum. Baum and his team have set out to create new marketing campaigns and a corresponding slogan that work for the Reno/Lake Tahoe area.

We interviewed Baum in our March/April 2013 issue about the RSCVA’s new direction, marketing campaigns, and slogan “All Seasons—1,000 Reasons.” We continue that conversation in this radio interview from March 8, 2013.

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